DHL SmarTrucking is a business unit of DHL eCommerce

DHL SmarTrucking is a wholesale laptops business unit of DHL eCommerce, a division of Deutsche Post DHL (DPDHL) Group. DHL SmarTrucking is an innovative logistics company, which is committed to providing reliable and easy road transportation services in an innovative and agile way. The company’s operating model provides simple, fast, reliable and 24/7 road logistics across India. Its fleet is enabled with state-of-the-art-technology for both ambient and temperature-sensitive products that cater to industries such as e-commerce, automotive, dairy, consumer durables, packaged foods, pharmaceuticals, electronics, chemicals, apparel and quick service restaurants (QSRs).

In an email interaction with Anurag More, Neeraj Bansal, CEO, DHL SmarTrucking pointed out how the industry has become an integral part of the supply chain industry comprising refrigerated storage and refrigerated transportation, its growth going forward and more. Excerpts:

What is the current scenario of cold chain market in India?

The cold chain segment in India is developing at a rapid pace, mainly due to the shift in focus from increasing production to improving storage and transportation facilities. The industry has become an integral part of the supply chain industry comprising of refrigerated storage and refrigerated transportation. The demand for cold chain logistics from organised retail, pharmaceutical industry and the e-commerce space has been growing day-by-day, thereby increasing the demand for cold chain solutions in India.

Where does India stand compared to developed countries for cold chain?

According to the Global Cold Chain Alliance (GCAA), an industry group representing temperature-controlled logistics companies, the cold chain in India is expected to grow over the next five years with a compound annual growth rate (CAGR) of 13-15%.

This growth is visible today as companies and consumers are increasingly looking for convenience and round-the-clock availability, driving the demand for novel cold-chain packaging and delivery solutions. The emerging demand from the processed food and quick service restaurant industries is testimony to this growth. In India, pharmaceutical, dairy and confectionery, and processed foods are the key emerging sectors in the cold chain segment. At DHL SmarTrucking we have road freight solutions for these industries as well as others like quick service restaurants, meat and poultry, fresh produce (fruits and vegetables), food service and e-commerce.

How are the policies in India for cold chain?

In the last few years we have seen the introduction of a number of policies that are directly and indirectly supporting the growth of the cold chain segment in India across industries. The Ministry of Food Processing Industries (MoFPI) is implementing a scheme for Creation of Infrastructure for Agro Processing Clusters under Pradhan Mantri Kisan Sampada Yojana to create modern infrastructure for food processing in the country. Another initiative from the government is the Mega Food Park project that aims at providing a mechanism to link agricultural production to the market by bringing together farmers, processors and retailers so as to maximise value-add, minimise wastage, increase farmers income and create employment opportunities particularly in cold chain logistics.

There are also compliances related to trucks and temperature regulation. As part of a leading global logistics player, our SmarTrucks are FSSAI-compliant and adhere to the latest ISO standards in the cold chain industry. Our trucks are compliant with cold chain transportation regulations, Good Distribution Practice, US Food and Drug Administration and 21 CFR-compliant telematics solutions.

What is the outlook for the cold chain market?

A Ken Research report, “India Cold Chain Market Outlook to 2022 – by Cold Storage & Cold Transport, 3PL, End User Industry,” notes that the demand for multi-purpose cold storage, third- party temperature-controlled distribution, regional growth and expansion, surge in ambient warehousing revenue will drive the future of cold chain in India.

The market is highly unorganised and dominated by traditional cold storage facilities. The increasing demand for convenience foods, growth of QSR and also the movement of people from different cities for better jobs and hence growing demand for fast foods has led to advancements in freezing technology and cold chain logistics. All of this is leading to the support of frozen food sales and growth of online grocery stores.

How technology is changing the cold chain in India?

Today’s technology offers a variety of tools to not only keep products at the right temperature, but to also better monitor the load—from temperature sensors and GPS tracking to self-reporting alerts for computers and mobile devices. Smart refrigerated units even help monitor the location, temperature, humidity, and motion of shipments in real time. Advanced tracking abilities give relevant parties advanced warning of any changes or malfunctions with the equipment. These types of notifications can help ensure necessary maintenance is performed regularly or even secure alternate capacity before a load is compromised.

The focus on end-to-end temperature control for all cold chain products is a relatively recent trend in India; until then, temperature control used to be specified and observed only for the storage of a limited range of products. The situation is now changing as transportation regulations across the world evolve. It is time for a new, smarter cold chain – one that is informed by knowledge of the various sectors and international regulations, has robust standard operating procedures, ensures end-to-end visibility and control, and is driven by the latest technologies that deliver competitive advantage.

Tell us about your offerings.

DHL SmarTrucking is focussed on providing trucking solutions across India, which offers the fastest transit times and highest reliability with ease of use, end-to-end consignment visibility, temperature-controlled capabilities and real-time tracking. For instance, DHL SmarTrucking functions with automated solutions that use IoT-enabled sensors. These sensors, through the company’s centralised control tower provide us with real-time temperature and consignment tracking. Information alerts and status updates are also sent to customers and DHL SmarTrucking’s operations teams through the customer portal and external and internal mobile applications. We offer the fastest transit times with 95% reliability, and up to 50% reduction in transit times compared to traditional trucking, along with ease of use, end-to-end consignment visibility, temperature-controlled capabilities and real-time tracking that beats industry standards.

DHL SmarTrucking has the added advantage of being backed by the world’s leading logistics company with extensive network and expertise. Its two-driver relay model facilitates faster transit, enabling shipments to reach their destinations on time.

What makes you different from other players?

Today businesses have become highly competitive and many sectors are changing.

To remain in the reckoning, it is necessary for companies to find innovative ways to differentiate their offerings for their customers. Logistics will be a key element to this differentiation. DHL SmarTrucking can help businesses unlock customer value by supporting their wholesale electronics business vision and enabling them to concentrate on their core competencies.

While there are a number of companies operating in this segment in India, there is no single player like DHL SmarTrucking in the Indian logistics landscape. DPDHL Group has been in the logistics space for a very long time, so we are amply supported by a global skilled and knowledgeable team that we are able to leverage to enhance our offerings to our customers.

This heritage as one of the world’s leading logistics providers with around four decades of India experience gives us an advantage when it comes to understanding the Indian customer and contributing to the logistics sector.

Brief us about your expansion plans.

Our aim is to disrupt the logistics industry in India through judicious and progressive use of technology, customised to the industries we serve. This is a long-term commitment and we will continue to invest as much as needed, as India is a key market for DHL. Within few months of our launch, we have more than 700 trucks on the road and we plan to put 10,000 SmarTrucks on the road and hire 20,000 drivers in the next 10 years. These trucks will be IoT-enabled and temperature-controlled which will enhance customers’ inventory management and enable them to reach customers and markets faster. At the moment we are running pan-India operations using a network of 20 SmartHubs spread across the country.

How much will you be investing for the same?

We have an asset-heavy business and we will continue to invest in our technology, employees, vehicles and business needs. Ultimately, our aim is to provide reliability, visibility and a seamless customer experience and DHL SmarTrucking will undertake the necessary steps to ensure this. To support our customers with their logistics requirements and make them successful, we will continuously invest in quality services, innovations and infrastructure.

Seven ways digital marketing has changed the ad industry

There’s no denying that for a brand’s marketing strategy to be successful, it needs to account for the rapid digitisation taking place throughout the world. Unlike traditional advertising methods, digital marketing allows brands to converse directly with thousands of potential consumers and gain access to more information than ever before.

1. Communication is expected to happen immediately

The world is more connected than ever before. And the constant need for instant gratification is what makes social media and personal messaging apps so widely popular.

Digital advertising makes it easier for brands to interact with consumers through social channels like Facebook, Instagram and WhatsApp, where they can directly and instantly share dropship beauty products product promotions, services and marketing messages.

This kind of interaction lets brands and consumers build a relationship in the same way that the consumer would with any of their friends.

2. There is no lack of consumer data

When it comes to advertising, no matter the medium, a fundamental rule still implies: know your consumer. Digital technology gives marketers the chance to learn a great deal more about their consumers.

This is because brands have instant access to droves of knowledge about their consumers interests, buying habits and online behavior. And since there are millions of people who spend time online every single day, it’s likely that a brand will find someone who fits their audience profile.

3. More emphasis is placed on brands’ transparency

Just as it has become easier for brands to learn more about their consumers, it has also become simpler for consumers to find information about brands. And in today’s world, consumers want to know as much as they can about the brands that they interact with.

Before digital technology, brands solely relied on traditional advertising to share their message. Now, brands can use digital platforms on top of their traditional efforts to showcase their personality and culture. Something as simple as a branded Facebook page demonstrating their identity will suffice.

4. Brands are increasing their use of micro-influencers

Consumers are more likely to trust the recommendation of a real person over that of a brand. Why? Because to a consumer, a real person is more relatable/trustworthy than a brand. This insight has given way to a powerful digital strategy known as influencer marketing.

Brands are known to partner with celebrities or sports stars to endorse their brand, but now, they can also give regular people (with a substantial following on social media) the opportunity to become incredibly influential.

Using influencers is a great way for brands to reach their desired audience and turn them into loyal consumers.

5. Brands are constantly playing catch up

When it comes to digital technology, what’s relevant the one day could be considered out of date the next. There are few industries that evolve as rapidly as digital does.

Brands need to remain on top of technological advancements if they want to remain relevant, be proactive in knowing what’s on the tech horizon and refine their skills to use these changes to their advantage.

6. Marketers need to be more innovative

As the digital landscape continues to change, not only do brands need to keep up with this disruption but they also need to look at how they can use these advances to further their brand message.

Marketers are now faced with the task of being innovative in their advertising solutions in order to make sure their brands remain competitive. They can do this by exploring the ways digital technology can improve their brand, like bring them closer to their consumers through instant communication.

7. Brands are more human-centric

Not only has social media given people a platform to become more influential, it has also allowed brands to become more ‘human’.

It used to be uncommon for a brand to be well connected with its consumers – often the only way to reach them was through email or a telephone call. But now, brands need their consumers to value their brand as much as they do.

Consumers have a better view of brands’ operations, achievements and failures, making them feel more understood and trusted.

Also Read: How to find the best dropshipping products

3 Best Known dropshipping websites India based


Bluember has taken drop shipping sites in India to altogether another level. It is one of the first automated dropshipping india websites in India. It basically acts as a connector between the dropship seller and the re-sellers. It provides options for sellers to the retailer for his product. While the e-retailer gets to choose his own source from where he wishes to procure the commodities, bluember takes care of the inventory and order part. Thus we can conclude that while the seller gets to make his own store, the task of maintenance is left with bluember. The main goal of the organisation is to provide drop shipping opportunities to the sellers without any inconvenience.

The main pros of the website are-

• It is India’s one of the finest automated drop shipping sites. Thus it has an evident advantage of early start which puts it way ahead of its competitors.

• The user interface and the website design is so simple that it makes very easy even for a beginner to understand and comprehend very easily what the website does.

• The website becomes a one-stop solution for all the dropship sellers to find a distribution channel and for the e-retailers, it has become the destination to obtain verified and genuine suppliers.

• It provides white label branding, which means the drop ship seller’s name is no-where mentioned on the packaging giving the right to the e-retailers to keep the names of the sellers hidden from the customers.

The main disadvantages of the website are-

• Since the company does not have an exposure of operating internationally, it is not well equipped as of now to dropship orders worldwide. This acts as a barrier when an e-retailer wants to get its products delivered to any corner of the world.

• This website is not well integrated with all the major e-commerce websites in the world. Thus if an e-retailer sets up its own store with the aid of bluember, its products are not automatically listed on the e-commerce websites.

2. hothaat

Hothaat is founded in 2012 and led by a team of professionally qualified, young and efficient managers. Hothaat is one of the newest and most popular drop shipping sites in India. Hothaat works a bit differently than the conventional dropship websites. Hothaat is in continuous search for products which are largely in demand and sorts out the best manufacturers or sellers for that particular product. After all its basic research and analysis is done, hothaat then creates a platform for the e-retailer to choose and sell these products online. The e-retailer then sells the various products on various e-commerce websites at a price they deem fit, thus making a profit out of the transaction. The edge of hothaat is that instead of calling out the manufacturers or the sellers to list their products on their website, they focus more on researching and finding out themselves that which products sold by which seller is currently in demand by the consumers and can let the e-retailers to earn a profit. Thus the research that has to conduct on the retailer’s part is done by hothaat itself

The main advantages of hothaat are-

• Hothaat takes all the trouble to find out the best selling products and the best sellers from which they can be procured. Since the research part is already thoroughly taken care of by hothaat, the e-retailer selling the products of hothaat are bound to make good profits.

• Hothaat has a well-developed system which enables the seller to directly export the details of the products sold by him to the e-commerce giants like eBay, Amazon, Shopify etc. which lets the seller sell the products without much of a hassle.

The main cons of hothaat are-

• The working principles of the website have not been fully elaborated, thus leaving the e-retailer in confusion regarding the working methodologies of the website.

• The payment partners, the frequently asked questions, none of the information was very well found on the website, creating a sort of discomfort in the minds of the e-retailer before he begins his venture with hothaat.

3. baapstore

As claimed on the website, baapstore is the first website in India which is wholly dedicated to drop shipping. Baapstore provides a huge list of various kinds of commodities to be drop shipped. Baapstore lets the seller build its own store and even helps in integration of the store with other e-commerce giants.

The main advantages of the website are-

• The products are very well categorized and help the sellers to easily choose and engage into dropship business of different products.

• It helps the seller to fully customize their store according to their own preferences even letting the seller choose the different currency for their stores.

The main disadvantages of baapstore website are-

• The details about warehouses and inventory management were not written clearly on the website.

• The membership charges may seem too much for any new dropship home decor seller who wishes to start his online store with baapstore.

Best 4 Dropshippers in France

First of all, dropshipping in France is not literally you think it is. For starters, dropshipping is a type of retail method where a store orders a product from a third party and then ships the item to the customer.

In a technical sense, dropshipping does not enable the store to see or touch the product ordered by the customer.

Moreover, dropshipping also does not allow the store to stock the products it sells.

Setting up a Dropshipping Business in France

Under President Macron’s leadership, France is poised to become a “start-up” nation. Small and start-up companies in France will now be given the opportunity to contribute to the French economy, aside from building and flourishing their business.

France’s e-Commerce industry is considered one of the largest businesses in the world. In fact, in 2016, France ranked second in entire Europe and fifth in the world in terms of online transactions.

What’s more, France’s 14 percent growth between 2015 and 2016 proved to be a potential for US retailers, which offers a wide variety of products and services via online stores.

With that being said, the US Commercial Service sees the French e-Commerce market as a great prospect to avail US retailers’ products and services.

It is also a known fact that many French people like to buy American products, so it is no wonder that US retailers will benefit a lot from French online users.

Given the thriving e-commerce situation in France, dropshipping in France may be most likely feasible.

Dropshipping from Another Country to France

Generally, dropshipping in France is no different from dropshipping in anywhere else in the world. While establishing yourself online as a reliable business owner can be easy, your supplier’s reputation will matter more in this kind of business.

After all, you won’t be able to see the actual product, which is why it is important that your supplier passes high standards in terms of legitimacy and reliability.

For example, you should consider the source of your products- China, which is basically halfway around the world if you live in the US.

In this case, you should be able to manage your customers’ expectations in terms of delivery lead time, unless they choose to have their “rush” orders delivered to them in a shorter time.

According to some experienced dropshippers( such as fishing tackle dropshippers), eBay is the easiest online selling platform to begin a business of dropshipping in France.

However, depending on the terms and condition, other online business platforms can also be a good place to start dropshipping in France, such as Amazon.

Is Dropshipping in France Worth it?

As mentioned earlier, dropshipping in France can be a lucrative business especially if you are thinking about an online business.

In no time, you can find lots of French customers who would gladly avail your products and services. If your products are also mostly available in the US, then most likely they will avail it, too.

Also See: is dropshipping legal

List of dropshipping Suppliers in France

To be fact, the dropshipping suppliers are limited in France. Here is a list of some famous companies in France.


Cdiscount is a French online retailer and offers a wide range of products,including electrionics, household gadgets,personal care, high-tech IT products and so on.


PriceMinister was founded in 2000, and located in Paris.It offers electronic products, baby toys, apparel, furniture,books,food and more. PriceMinister guarantees a total refund if the products has any problems such as not delivered or damanged.

3.La Redoute

La Redoute specialises in apparel and home dector, and it is the 2nd largest seller of women’s apparel.La Redoute runs their fashion business in 26 countries and has more than 10 million customers.

4.Tendance Sensuelle

Lingerie offers different kinds of women’s sexy underwear ,and they are well designed.

5 Ways Animation Can Enhance Your Brand

Animated videos bring ideas to life in a simple and visual way, allowing you to tell a story that your customers will listen to. With animations being shared more than ever across social media platforms, what was once associated with children’s cartoon shows is now a powerful aid to any marketing campaign.

So, why should you be using animation to improve your wholesale kids toys marketing strategy?

Powerful Communication Tool

Animation utilises the power of storytelling. Do you want to establish a connection with your audience? Close the gap between them and your brand with a story they can empathise with.

Videos get the message across 60,000 times faster than text, as 90% of information transmitted to the brain is visual. If you’re not using animation to explain your company, you risk losing out on potential customers.

Great for Sharing

If you think animation is limited to television, you’re not looking at the bigger picture. Almost half of internet users look for videos related to a product or service before making a purchase, so it’s a good idea to showcase your animations on your website’s homepage and across your social media accounts, as well as integrating them into your email marketing.

Along with sharing videos online, using them for those all-important presentations is a great way to impress. Short and snappy animations will get your point across in just a few seconds, whilst still being concise and engaging.

Increase Conversion Rate and Search Traffic

One of the biggest pros of animation is the role it plays in boosting your online presence. Simply having a video on the landing page of your website can increase your conversion rate by 80%. The higher the conversion rate, the more sales.

Moreover, videos produce quick SEO results, increasing organic search traffic by 157%. By 2020, online videos will contribute to over 80% of all internet traffic, so it’s no surprise that Google ranks them highly.

Shape Your Image

When done well, animations elevate your brand’s professionalism, putting you on the map as an expert in your field. However, this doesn’t mean your video has to be serious. Animated videos present an opportunity to be fun and creative, and this showcases your brand as human and trustworthy.

Cost Effective

Not only is animation captivating, it comes at a much lower cost than live video production. When you take away the need for props, casting, sets and equipment, the video is only limited to your imagination. Once you have an idea for your animation, tweaks can be made without affecting the cost or scope of the project.

Also Read: List of top chinese wholesale websites


Step 1: Set Goals

Setting goals is a brilliant way to clarify your focus, measure progress and track your achievements. Goals are also a way of pushing the boundaries, making you stretch yourself and take risks. Challenging yourself and pushing the lines of your comfort zone will mean you gain more in the long term. To help with the growth of your business, you should have long- and short-term goals. Write a dropship online business plan or use single targeted tasks to take your business to new levels of success.

Step 2: Focus on customer service

The continued success of a business depends on having a loyal customer base. Having regular customers means you’ve got a regular income.

Why is it so important?

Satisfied clients are also more likely to spread the word of your service with the help of word-of-mouth marketing. If they feel valued, they are more likely to come back and spread the word about your company

How you can achieve this

There are several ways you can improve customer service. Making sure your product or service is of the best quality is a good place to start. However, you should also concentrate on being a customer-centric company. Putting the customer first can ensure customer loyalty, leading to more exposure and, in turn, more profit in the long run.

Step 3: Delegate

As a small business owner, you are probably very used to doing a variety of things yourself. Learning how to delegate effectively is important for the future success of your business. It will also reduce the chance of you burning out. Delegation is a skill that will be challenging to learn, but you have to give it your best shot. Think about all the tasks you undertake yourself. Many of these can be completed just as well by someone else, and it will give you more time to concentrate on growing your business.

Step 4: Keep up with new technology

In every modern business,technology plays a big part. There are many benefits forthe small business owner who understands how it can benefit their business. Part of that understanding has to be the willingness to keep up with the latest developments. For example, VPS hosting allows for custom installs and configuration. If you can keep up with new and changing technology, it will help you make better decisions, save money, time and other important resources.

Step 5: Mix up your marketing activities

When it comes to marketing your business, thereare so many strategies you can adopt. Content and social media marketing, inbound and outbound marketing and video marketing are just a few examples. As a small business owner, you have to be willing to explore new outlets of online marketing to run alongside your offline marketing activities. Changing, testing, and mixing your marketing activities will allow you to see what works best.

Try some of these ideas and see whatworks best for your business.

Also See: Find best clothing manufacturers china

Data-Driven Marketing for B2B Marketers

Over the last decade, brands have changed how they go about doing their drop shipping business, thanks to data. Every aspect of the business has transformed due to the availability of accurate, measurable and consistent data through automated routes and collection tools. Marketing is no different. It is said that the marketer of the future will be a data scientist. While the creative and artistic aspects of marketing are still relevant, the strategy and the insights that fuel these softer aspects have become data-driven.

Taking the Relevant Data

B2C marketing has had a head start in adopting data due to reliable sources of collection and the readiness of its target audience in sharing information. The problem with B2B marketing has been accessing to relevant and credible data. However, B2B marketing is adopting fast with tools to map onto unrelated, non-constructed data and effectively infer meaningful insights.

One of the immediate impacts of this is the streamlining of marketing and sales processes. A data-driven approach is giving both marketing and sales the same view of the client; current as well as prospective. This is helping both the functions to bring synergies and pave the way to the most effective marketing method – Account Based Marketing (ABM). ABM is a predominant B2B marketing strategy where a brand considers an individual (key stakeholder) or an account or an industry vertical as a market of one and targets them with highly personalised content, resulting in better ROI.

The data-driven approach is also helping B2B marketers to deliver persona-based marketing where a customer persona is developed and then the highly personalised content is targeted at every stage of the buying journey. Earlier the prerogative of B2C, persona-based marketing is now helping B2B marketers to customize and personalize their communication experience.

Difference in Functioning

Unlike B2C, the B2B marketer must talk to various stakeholders within an organization to make a meaningful impact. The level of detail, the value proposition, and even the business impact of a purchase decision are perceived very differently at various levels within an organization. What a CXO looks for is very different from what a functional head possibly seeks. A data-driven approach is helping the B2B marketer to bridge this gap in a constructive and cost-effective way.

The biggest impact of data-driven approach is how the B2B marketer is viewing the data. Since external data is not readily available, internalizing a data-driven practice calls for a systemic shift; in the collection of data, prioritizing sources, analyzing methods and more importantly, how the derived insights are leveraged for implementation.

Primarily there are two types of data collected. Descriptive or firmographic data and behavioural or technographic data. Both the data buckets are defined by look-alike modelling, critical to B2B marketing to find patterns in data and leverage to communicate to the brand’s audience. Only when a B2B marketer starts looking for these patterns, will s/he be able to leverage data to its best advantage.

Data and Mainstream

The data-driven approach also means empowering data to manifest itself. This means, on one end, to increase the reliability of input data through closer mapping data collection across all customer touch points – from pre-sales to support. On the other hand, deploying ML, AI and predictive modelling to ensure data is analyzed and patterns identified.

There are several client touch-points where a B2B marketer can source data, analyse and implement inputs into action. For instance, events, whether virtual or on-ground experiential ones, can be an excellent source to quality and reliable information. Similarly, other touch points such as social media, points of sale, website, ratings and reviews, word of mouth, etc. constitute a perfect ground to source and test insights derived from the analyzed data.

A data-driven B2B marketer should, therefore, aim to build a data-centric marketing ecosystem and not focus on data in silos. This will help in true customer connect and create a meaningful brand experience.

See More: farmhouse decor wholesale

Luxury Ecommerce Merchant Farfetch Goes Public

In one of the largest consumer-facing IPOs of the year, Farfetch, an online luxury-fashion marketplace, listed on the New York Stock Exchange on September 21. Initially priced at $20 per share, the stock — FTCH — opened at $27 per share, rose to $30 and closed at $28.20, 41 percent above the target opening price. The company, which is based in London, sold 44.2 million shares and raised $885 million in the IPO, ending with a valuation of $6.2 billion, including shares already held by employees.

Farfetch could have listed on the London Stock Exchange or the Financial Times Stock Exchange. But it chose a U.S. exchange presumably because of the financial uncertainty caused by Brexit. Another advantage is that by filing in the U.S., Farfetch can take advantage of certain disclosure benefits. It states in its F-1 registration filing (for foreign entities):

We are eligible to be treated as an emerging growth company, as defined in Section 2(a) of the Securities Act, as modified by the JOBS Act, and we may take advantage of certain exemptions from various reporting requirements that are applicable to other public companies that are not emerging growth companies, including presenting only limited selected financial data in the registration statement on Form F-1 of which this prospectus is a part and not being required to comply with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act. As a result, our shareholders may not have access to certain information that they may deem important.

However, being located in the U.K. has some potential drawbacks. In its filing, Farfetch states:

Lack of clarity about future U.K. laws and regulations, including financial laws and regulations, tax and free trade agreements, immigration laws and employment laws, could increase costs, depress economic activity, impair our ability to attract and retain qualified personnel. There is significant uncertainty about our future ability to employ E.U. nationals. If the United Kingdom and the European Union are unable to negotiate acceptable withdrawal terms or if other European Union member states pursue withdrawal, barrier-free access between the United Kingdom and other European Union member states or among the European Economic Area overall could be diminished or eliminated. Any of these factors may have a material adverse effect on our ebay dropshipping business, results of operations, financial condition and prospects.

Farfetch is operating with a dual-class stock structure. It offered Class A shares with one vote per share, and Class B shares with 20 votes per share. Founder José Neves, 44, owns the Class B shares and, as a result, has a controlling stake in the company with 77.4 percent of voting rights.

Worldwide Customers

Founded by Portuguese billionaire Neves in 2007, Farfetch operates in Europe, the U.S., the Middle East, and the Asia Pacific. In 2017, Farfetch initiated a partnership with to sell luxury brands in Asia. However, most of its retailers and brands are based in the U.K.; they account for 86 percent of revenue.

As of June 30, 2018, the Farfetch marketplace provided access for over 2.3 million consumers in 190 countries to 980 luxury sellers. Of the 2.3 million customers, 1.1 million are considered “active consumers” — more than occasional purchasers. In 2017, 91 percent of orders were cross-border, and the top 1 percent of Farfetch’s customers accounted for approximately 20 percent of the marketplace’s gross merchandise value. The company has offices in the U.S. (Los Angeles), Brazil, Portugal, and China.

In 2015 Farfetch acquired a small brick-and-mortar British boutique called Browns.

Farfetch hosts 614 independent luxury retailers and 375 brands. In 2017, Farfetch had $386 million in sales, up 59 percent from 2016. However, losses are growing at an equally high rate. In 2017, Farfetch incurred losses of $112 million, 37 percent more than the $81 million it lost in 2016 and nearly double the 2015 losses of $61 million. Farfetch will likely exceed last year’s losses because in the first six months of 2018 it lost $68 million. The company has never been profitable.

Befitting a luxury fashion marketplace, Farfetch targets wealthy consumers. It reports that the average household income of its customers is $121,500, and 66 percent are female. The average age is 36.

Also See: shopee seller center

Steps to follow when dropshipping China to India

a.First to get started you have to locate the right dropship website. Once located you have to make right selection of genuine supplier or fashion dropshippers.

b.You can contact them and make the selection of your brand products that you want to add to your ecommerce website.

c.The moment users book products from your website, the shipment order can be forwarded to Suppliers website and shipment can be made directly by them to the clients.

1. Process of Importing or dropshipping products

In present time, dropshiping has managed to gain immense popularity due to its growing demand in market. One of the best options available is to dropship from Chinese market, as it is vast and affordable. Even if it offers with lots of convenience, still you may have to look into numerous factors in the initial stage. You have to fulfill all criteria before getting started with your trades.

Some essentials that you need to fulfill are:

1) A legally registered company or firm, with the local authorities in India.

2) A valid current bank account with nationalized financial institution or banking services.

3) IE code or important export code or valid license / registration.

4) TIN.

As compared to other businesses, dropshipping India does not require you to complete elaborate documentation and legal procedures. In case you are planning to establish a sole proprietor based business in your name, then you may not have to fulfill registration procedures or other legal issues.

To be an entrepreneur you just have to request for a valid license. This can be obtained by approaching a local civic bodies including Nagar Palika, Nigum or local Municipal body.

If the business you want to establish is categorized as private or public sector or organization then you may have to complete legal documentation correctly. These are important for getting the company incorporated with statutory bodies and authorities.

You will have to obtain and complete the forms online by visiting the Corporate Affairs Ministry official website.

Getting your company registered for dropshipping from China to India

The very first step involves formation of your registered company. It is evident that you may have to get it designated as one of the following entities:-

1) PVT – Private Limited Company.

2) Public Sector Company (LTD).

3) Proprietorship Registered Company.

4) LLP – Limited Liability Partnership Firm.

5) Cooperative sector Company.

Registration Process

For completing the procedure of registration, you may not need much licenses, but few essential documents are required mentioned as follows:-

1) DIN – Director Identification Number code.

2) Company Name Registration or approval from local authorities.

3) Directors and their authorized Digital signatures.

4) AOA, MOA and valid Company Incorporation (Mandatory).

5) As per Tax laws – PAN and TAN numbers.

6) Stamp Duty or fee.

As per GOI (Government of India) norms it is also essential in present time for entrepreneurs to obtain and provide with their valid Aadhar Card details including UAC (Adyog Aadhar Card) details. Apart from this, as you are going to get involved in trading business online so you may have to provide with a valid Trade License issued by legal authorities.

Some other legal documentation are also required to be presented by the entrepreneurs but only at the time of completing the registration procedure.

Legal documentations required

1) Payment options- Just like any other business, drop shipping business is also about making and receiving payments to the host company (Suppliers / Manufacturers / Buyers). So it is evident that you may also have to get registered for a legal payment gateway.

2) Authentications – This procedure means that you may have to prove the authentication of your business, suppliers and buyers. This factor is also essential even before you get started as most suppliers and manufacturers in China will request you to make verification about the payment options used for transactions.

3) Bank account setups – For making the process legal you have to use bank account for transactions. You have to set up your legitimate bank account (Current or Savings) depending on the nature of your registered business. You have to provide with copy of your registered and valid PAN card number (For income tax).

4) set up your web portal- As the complete business is run and operated in the online platform, so you have to hold a valid workable website where you buyers and suppliers can get connected to you directly.

How to Dropship from Aliexpress to eBay

The following is a concise guide:

A. Go to Aliexpress and search for items that you are interested to sell. You can get some inspiration by visiting the Aliexpress best seller or by browsing through different categories and viewing which items get much orders.

B. When you find a good potential item, determine the value of the product based on the average price on Aliexpress and calculate or estimate if the price will allow you to make a profit. Don’t buy the product which price is very expensive or very cheap.

C. Create a new listing for the items and list these SKU to your store on eBay with only some clicks. Don’t worry, there are some tools of eBay you can use to list them.

D. You can copy and paste the products details and description, but I will take a few minutes to edit it, making it more attractive and persuasive.

E. If the pictures are good and unique, you can use them. But most of the time, the pictures are used by other sellers that is your competitors. If you want to differ from them you can take a better picture.

Tips to dropship home decor from Aliexpress to eBay

● Check the supplier’s rate

If the sellers on Aliexpress are bad reputation, they will get a low rate. You can check their reviews, there must be some evidence of the bad reputation.

● Check the price

Check other sites to see the prices of the products you want to buy in order to ensure that the price of AliExpress is not too low. If it is very low, you may buy counterfeit products or be set as a scam.

● Use Alipay service

Alipay protects you in many ways. First, your credit card information will not be provided to sellers, so you don’t have to worry about them stealing your identity information. Second, payment will not be given to the seller until you confirm that you have received the product. So even if you’re cheated, you just have to click on the refund from AliExpress and AliExpress will refund you within a certain time.

● Focus on the responsiveness

The responsiveness of suppliers relates to the successful cooperation between you and his or her in the future. You can ask an urgent question to test his/her response. You need to pay attention to the supplier’s response time and his/her English ability, and the ability to provide you with clear information. If he or she only responds with a generic, message, yo can not consider the supplier.

● Edit and optimize the products details

You don’t know how bad is it to see the same pictures or descriptions of a product in different store. It will decrease your reputation and brand image immediately. You had better pay times to edit and optimize them with SEO strategy. Don’t use the manufacturers product images as your own on the eBay listings.

Also Read: how to start dropshipping