The Repercussions of Social Media-Driven Clothing Brands

Naturally, established brands and fashion Wholesale Corsets houses also exploit the power of social media, albeit in a way that is far more subtle. And although it may not appear to, these degrees of subtlety make a difference. ‘Hype teams'; immediately undermine a brand’s ability to succeed on its own and take away a crucial element of a brand’s image – its association with subcultures and niches. Sure, the Tumblrverse is a culture of its own, but it is one of fleeting trends where the endgame is the amount of reblogs an image gets.

ShareTweetEmailWhatsAppCommentsOver sexy lingerie supplier the past few years, fashion and style spread by top-tier social media channels like Tumblr have become nearly inseparable from the places they are initially cultivated from like fashion weeks and the street style surrounding them. The power of these social media giants to favor and spread a certain aesthetic has led to a peculiar development in the world of online fashion: new brands that are built directly upon the platform, and therefore demographic, they target. Through their approach, these brands expose the double-edged nature of social media fashion whose repercussions deserve a closer look.

The brands in question re-appropriate social media Wholesale Sexy Underwear fashion’s instantly recognizable features like eye-catching all-over prints, famous historic/religious figures similar to ones seen in high-fashion and over-branded streetwear. The resemblance is spot on and the references are clear but one ingredient crucial for a brand’s legitimacy is curiously absent: context in the real world. Outside of the immediate blogosphere these brands are virtually unknown; not because their designs aren’t up to par – although one could very well argue so – but because of their distance from anything grounded in reality.

Generally, these brands stick to the categories of clothing most acceptable for branding like tops and caps, both of which in the Tumblrverse are practically expected to bear the brand’s name lest the viewer fail to be impressed by the clothing’s manufacturer. Stylized street shots and relevant hashtags follow, and in time, the brand becomes just as common to see in a Tumblr feed as powerhouses like Givenchy and Supreme. This is the goal, of course, as integration into the Tumblr landscape is the first, and in some cases only, air of credibility the brand can attain.

Whereas most brands gather momentum on the streets and then make their way to the Internet, social media brands start online and then later, hopefully, make their way to the streets. This in itself is not as problematic as it may sound since the Internet is such an integral part of our lives, (in fact it’s likely been occurring to some extent for a while now), but the transparency with which these brands do it shines a light on the ridiculous ways current trends spread and how hype is formed. Some even go as far to create so-called ‘hype teams'; in which influential partner blogs help spread the gospel far and wide.

 

 






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